Can a living thing, such as a tree, be registered as a Federal trademark? Apparently, the U.S. Patent and Trademark Office thinks so.
And, if that tree is situated on a very unique rock outcropping along the picturesque northern California coast in one of the most affluent residential communities in the world, then you better think twice before you create an image of that tree and try to profit from it. Otherwise, you’ll have the Pebble Beach Company and its high-priced lawyers breathing down your neck.
And, if that tree is situated on a very unique rock outcropping along the picturesque northern California coast in one of the most affluent residential communities in the world, then you better think twice before you create an image of that tree and try to profit from it. Otherwise, you’ll have the Pebble Beach Company and its high-priced lawyers breathing down your neck.
Commonly referred to as the Lone Cypress, the image of a 250-year-old windswept cypress tree has been used as the distinctive trademark for the Pebble Beach Company since 1919 and it was successfully registered with the PTO in 1990. The tree itself was actually registered, not just images of the tree. Since then, images of the tree have appeared on hats, shirts, golf balls, and a myriad of other types of merchandise.
And, to get anywhere near the living tree, visitors must purchase a pass to the 17 Mile Drive and agree to be bound by the terms of access, terms which include an agreement not to use images of the Lone Cypress for commercial or promotional purposes. Anyone who violates the terms of the access agreement, however innocent their motives, runs the risk of being sued and, if they settle with the Company, being barred for life from all Company property.
And, to get anywhere near the living tree, visitors must purchase a pass to the 17 Mile Drive and agree to be bound by the terms of access, terms which include an agreement not to use images of the Lone Cypress for commercial or promotional purposes. Anyone who violates the terms of the access agreement, however innocent their motives, runs the risk of being sued and, if they settle with the Company, being barred for life from all Company property.
So, the next time you’re in Carmel with a camera or a paintbrush and easel, be mindful of the warning signs.
David Baker
The Airsoft Lawyer



